Jim Reba

Jim Reba established Direct Import Advisors (DIA), a LLC specializing in consulting services for companies who are now doing Import business out of the Far East, or who are contemplating involvement in Import business in the future.

The Company possesses Import expertise in the areas of Administration, Customer Service, Finance, Operations and Systems. It also has affiliations with personnel in these areas, both in the United States and Hong Kong.

As part of its consulting services, DIA has successfully serviced a U.S. client base in every phase of an Import Start Up operation, setting up related functions, systems and controls, both in the U.S. and in Hong Kong/China.

Jim initiated the Direct Import function at Hasbro, Inc., and controlled every aspect of its operation for more than 25 years. Other facts regarding Jims professional background in the area of Direct Imports at Hasbro, Inc. are:

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